July 14, 2008
Old but not obsolete
It's funny how some brands have their way of being so contemporary and defining for the exact times we're living in that their direction for a specific season will seem dated and almost make you cringe the next. I guess 'visionary' brands such as Prada and Balenciaga can be put in this box (honestly, how do you feel about furry-looking tie-dye and velvet school boy blazers today? Yes. I figured).
But a label that I don't find belong in this before-mentioned box is Chloé (at least not under artistic direction of either Stella McCartney or Phoebe Philo - today Chloé is a whole different story). Personally I find it quite interesting how these advertisements from spring/summer '02 don't really look dated at all in spite of their age. Or am I just lost in time? In any case, I love it. Still.